There’s a new trend sweeping the nation: buying vintage clothing, whether it’s a worn pair of jeans or a pair of cowboy boots, and buying it in bulk.
According to new research, it’s one of the most lucrative ways to support a creative lifestyle.
In an online survey, the online retailer Baskin-Robbins surveyed 1,500 shoppers, and found that a whopping 72% of shoppers said they would shop for clothing online if it were available, up from 59% in 2016.
“I want my kids to grow up thinking they can buy a pair if it’s not available,” says Anna Niedringhaus, a creative-design educator who works as a creative consultant and educator.
“We’re trying to create an environment where you can grow a business and make a living with your creativity, which is a really beautiful thing.”
The survey also found that millennials are increasingly looking to buy vintage items online.
The majority of respondents — 63% — said they plan to buy more vintage clothing in the next year.
The top three vintage clothing retailers: Aetna, Costco, and Nordstrom have all grown their online presence in recent years, and they’ve taken advantage of the trend.
“Vintage clothing is the most relevant category for us right now,” says Andrew Krahner, director of the company’s merchandising department.
“When you talk about the quality and quality of the clothing, people want to know that they’re buying quality, not cheap, cheap clothing.”
And that means finding the best prices online.
“It’s very difficult to find the best price online,” says Krahyer.
“A lot of times we’ll buy a lot of clothes online and then find out later that the store didn’t sell them,” he says.
“The reason why it’s difficult is that there’s a very small window of time when we can get these kinds of items.”
The best part?
These items can also be incredibly affordable.
“If we’re able to go out and find a really good deal, we’re going to do it,” says Niedrringhaus.
“That’s a pretty important factor to having good results.”
The study found that 71% of respondents would pay $25 or less for a pair or more of vintage clothes.
It’s a big reason why many people are opting to shop online.
There’s even a word for it: “frugal,” a term that has its origins in the early days of consumerism, when people started saving money by shopping less and less.
“In the mid-20th century, people would often spend $2 or $3 on a pair,” says Kevin Lutz, senior editor of Baskins-Robbs.
“Nowadays, people are spending $1 or $2 for a wardrobe.”
Even when you’re not saving money, there are some things you can do to save a little money.
“My biggest tip would be to buy at least two to three pairs of clothes at a time,” says Lutz.
“There are plenty of items online that are very cheap.”
It can be challenging to find cheap items, but there are a few strategies you can employ.
For starters, you can use a variety of online retailers to buy your vintage clothes online.
If you’re looking for a specific item, there may be a good chance you can find it at one of these online retailers.
But if you’re a regular shopper, you may not be able to find a particular piece online, says Luths.
That’s okay, because there are tons of items that you can still find on the Internet.
You can also buy vintage clothing at local thrift stores or online.
A classic example is eBay, where you’ll find items ranging from vintage belts to vintage shoes and vintage jewelry.
But even when you find something at your local thrifting store, there’s another option: buying in bulk online.
to the study, people who bought at least $25 in a single month in 2016 had an average savings of $17, while those who bought $50 in a month had an extra $2,700 saved.
There are some exceptions to the trend, however.
“You’re going be saving money on clothing for your kids, your grandkids, or maybe even your grandpas,” says Mandy DeLuca, an associate professor of marketing at the University of Central Florida.
“And there are going to be some people that may have an older kid or grandparent that may want to buy that.”
There are other factors that can affect your budget.
“What you’re saving for may not apply to you, or it may apply to your budget,” says DeLucas.
But, if you find that you’re in the habit of saving for your clothing, you might want to keep doing it.
“Once you start saving money for your wardrobe, it can be a great way to help yourself,”